Hospice Account Executive
Company: St. Croix Hospice
Location: Albert Lea
Posted on: June 12, 2021
Responsible for developing and maintaining a positive
relationship with referral sources as well as designated
communities, and for providing education on topics pertaining to
hospice care. Also, responsible for assisting intake as needed to
ensure timely and accurate referral coordination.
Essential Job Functions/Responsibilities
Meet admission and call volume targets
Coordinates daily sales and marketing operations including
implementation of marketing initiatives
Build and monitor customer perceptions of ST. CROIX HOSPICE as a
high-quality provider of services.
Document all sales activity in the CRM per organizational
Employs marketing and promotional initiatives to achieve
budgetary sales volume projections
Maintains comprehensive working knowledge of markets including
government agencies, major payer groups, key referral sources, and
competitor's market positioning
Enhances flow of communication between patient, family,
caregiver, facility, physician team, and any other hospice support
Provides patient, family, and caregiver with education on
hospice and encourages informed decision making
Assists the Director of Patient Services/Regional Director in
establishing organization volume projections in the annual budget
and in establishing allocations for the marketing department.
Monitors allocation of resources according to budgetary
Continuously conducts market assessments and assists in
developing a comprehensive marketing plan designed to meet
budgetary volume projections
Assist with coordinating and scheduling marketing events, vendor
fairs, and exhibits within various territories
Assists with ongoing training and support of Care Transition
Team. Participate in mentoring and shadowing of Care Transition
Coordinators to assist in territory management
Assists in orienting all new staff members of the marketing
Provides leadership in strategic planning including identifying
opportunities for additional or improved services to address
Maintains comprehensive working knowledge in the field of
marketing and shares information with appropriate organization
Maintains comprehensive working knowledge of community resources
and assists customers in accessing community resources should
services not be provided
Monitors and reports cost effectiveness of marketing efforts
- The above statements are intended to be a representative
summary of the major duties and responsibilities performed by
incumbents of this job. The incumbents may be requested to perform
job-related tasks other than those stated in this description
Associates degree in Marketing, Business Administration,
Healthcare, or related field.
Ability to position services to, and deal tactfully with,
customers and clients.
Demonstrates good communications skills, negotiation skills, and
public relations skills.
- Demonstrates autonomy, organization, assertiveness, flexibility
and cooperation in performing job responsibilities.
Keywords: St. Croix Hospice, Rochester , Hospice Account Executive, Other , Albert Lea, Minnesota
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