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Senior Marketing Specialist - Marketing Content - Remote

Company: Mayo Clinic
Location: Rochester
Posted on: June 9, 2021

Job Description:

City

Rochester

State

Minnesota

Telecommute

Yes

Department

Marketing

Why Mayo Clinic

Mayo Clinic is the nation's best hospital (U.S. News & World Report, 2020-2021) and ranked #1 in more specialties than any other care provider. We have a vast array of opportunities ranging from Nursing, Clinical, to Finance, IT, Administrative, Research and Support Services to name a few. Across all locations, you'll find career opportunities that support diversity, equity and inclusion. At Mayo Clinic, we invest in you with opportunities for growth and development and our benefits and compensation package are highly competitive. We invite you to be a part of our team where you'll discover a culture of teamwork, professionalism, mutual respect, and most importantly, a life-changing career!

Mayo Clinic offers a variety of employee benefits. For additional information please visit Mayo Clinic Benefits. Eligibility may vary.

Position description

The Senior Marketing Specialist will partner with the Marketing Manager and/or Director to build marketing plans, and will take an active leadership role across Mayo Clinic to understand business objectives, and build marketing strategies and plans to support those objectives. Will include the strategic evaluation and execution of marketing activities, which may include advertising, collateral development, digital marketing, and content creation/assessment. The individual will drive, implement, monitor, and measure results of marketing activities to advance Mayo Clinic's mission, strategic plan and business objectives. The Senior Marketing Specialist will provide expert strategic marketing consultation and guidance to various clients, and will lead through influence without direct reporting relationships. Manages complex and cross-functional projects through entire project life cycle, from project concept through launch, to achieve objectives, and measures results. Serves as a role model for others and represents Mayo Clinic internally and externally. Proactively seeks opportunities to build and improve positive relationships with colleagues, leaders, and experts. Evaluates, analyzes, and develops marketing strategies based on target audiences, market research, and business plans, and continually assesses consumer and business needs, to ensure marketing plan alignment. Develops deep understanding of target audience needs and is an advocate for developing products and services in line with those audience needs. Conveys confidence, clarity, and transparency in communications with stakeholders and leaders, and will represent marketing on key institutional committees. Proactively contributes to business planning, marketing planning, and strategy development. Leads teams and provides leadership to others, including contractors and third parties, to deliver flawless execution. May have budget oversight, accountability and reporting.

It is an exciting time to join one of Mayo Clinic's fastest growing strategic growth businesses, Mayo Collaborative Services (MCS). As MCS continues its expansion and new business innovation efforts, there is a rapidly growing need to add to our talented integrated marketing and demand generation team. We are seeking a talented and experienced marketer to join our team as Senior Marketing Specialist with the goal of accelerating our efforts to drive growth and demand for our products and services.

Key activities performed by this Marketing Specialist include:

  • Develop content to drive demand for over 18 specialized testing and other product lines. Content includes web copy, brochures, video, email, whitepapers, ebooks, and case studies.
  • Develop positioning and messaging for new products and features.
  • Devise, implement, and measure marketing strategies and campaigns that will drive demand, adoption, and the overall success of our products.
  • Brand stewardship - Enforce Mayo style guide across all MCS marketing mediums.

Qualifications

A bachelor's degree in a related field, which may include liberal arts, business, marketing, healthcare, or similar field, plus 5 years professional experience in marketing, or a related field. Or, a master's degree in a related field (MBA preferred), with 3 years professional experience in marketing, or a related field. Strong academic performance required.

Visa sponsorship is not available for this position; Also, Mayo Clinic DOES NOT participate in the F-1 STEM OPT extension program

Additional qualifications

Business acumen, including proven expertise in creating marketing strategies based on business objectives. It is preferred if experience includes work with a major brand. Requires strong leadership, problem solving, critical thinking, active listening, quantitative skills, persuasive oral and written communication, project management, presentation, and interpersonal skills. Proven execution ability, including digital marketing experience. Must be able to work effectively in a consensus-style and collaborative environment that expects and promotes teamwork. Must be comfortable in a fast-paced, changing environment, and have experience in effectively meeting deadlines on-time with a quality product. Must possess high personal motivation supporting a strong work ethic, flexibility, and creativity. Must possess the ability to inspire trust and confidence, and maintain a high degree of professionalism and confidentiality. Must be able to work independently and collaboratively to prioritize and drive forward multiple projects. Must require experience working with target audiences, market research, and competitive landscape evaluation. May require experience with marketing automation. Will require experience with understanding data, surfacing trends, and working with digital and advertising channels. Has a positive influence on others. Position requires occasional travel and the flexibility to work weekends and evenings as necessary.

Exemption status

Exempt

Compensation Detail

Required education, experience, and tenure may be considered along with internal equity when job offers are extended. The salary range every 2 weeks is approx. $3,019.20-$4,228.00based on a full-time position.

Benefits eligible

Yes

Schedule

Full Time

Hours / Pay period

80

Schedule details

Monday through Friday, day shift based on CST.

100% remote; can work from anywhere

Weekend schedule

NA

Site description

Mayo Clinic is located in the heart of downtown Rochester, Minnesota, a vibrant, friendly city that provides a highly livable environment for more than 34,000 Mayo staff and students. The city is consistently ranked among the best places to live in the United States because of its affordable cost of living, healthy lifestyle, excellent school systems and exceptionally high quality of life.

Category

Administration, Business, Finance

Job posting number

153995BR

Recruiter

LaTasha Perkins

Equal opportunity employer

As an Affirmative Action and Equal Opportunity Employer Mayo Clinic is committed to creating an inclusive environment that values the diversity of its employees and does not discriminate against any employee or candidate. Women, minorities, veterans, people from the LGBTQ communities and people with disabilities are strongly encouraged to apply to join our teams. Reasonable accommodations to access job openings or to apply for a job are available.

Keywords: Mayo Clinic, Rochester , Senior Marketing Specialist - Marketing Content - Remote, Other , Rochester, Minnesota

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