Marketing Manager

Company: American Waterworks
Location: Rochester
Posted on: May 27, 2023

Job Description:

Description: American Waterworks, a regional leader in the foundation repair industry, is looking for a highly motivated individual to serve as our Marketing Manager. In this role you will be responsible for managing the strategy and execution of all paid media tactics to generate new leads. The Manager collaborates with the marketing team to develop campaigns and strategies to meet qualified lead targets. Also, the Manager manages and monitors all lead nurture campaigns and works with Customer Care to improve lead conversion. Additionally, we expect employees to show enterprise commitment and be willing to do duties outside of their normal job responsibilities. What We Would Provide You - A trusting, respectful, and fun culture - A team you can be proud of - Opportunities for your professional growth - Best-in-class training and state-of-the-art software that sets you up for success - A solid benefits package, including paid time off and 7 paid holidays Benefits - Medical insurance - 401(k) Matching - PTO & 7 holidays - Etc. What You Would Do - Formulates and implements strategies and campaigns with the goal of meeting qualified lead targets for each business unit within the budgeted cost for such leads. - Develops annual integrated marketing plans to achieve agreed upon goals and analyzes success and impact at regular intervals. Adjusts as necessary to accommodate business needs. - Ensures all marketing material, both internal and external, is on brand and represents the company well as well as fits within the current strategy. - Oversees the Marketing Department and third-party vendors in all of the company's branding and marketing efforts keeping a cohesive effort to execute on the short and long term vision. - Negotiate with vendors for marketing campaigns - Develop and execute all marketing campaigns - Interface with community and civic organizations to promote the company Requirements: Job Requirements - Associate or Bachelor's degree in marketing preferred - 2+ years of experience in marketing field - Experience in graphic design a plus - Excellent written and verbal communication skills - Understanding of SEO and web analytic tools Our purpose is to redefine the construction industry by providing our customers with a remarkable experience. We care deeply for and strive to build a long-term relationship with each customer. At American Waterworks we also redefine for our employees. We want our employees to know that they are the most valuable to us and experience success in a way they never imagined for themselves. PI213903466

Keywords: American Waterworks, Rochester , Marketing Manager, Executive , Rochester, Minnesota