DIGITAL MARKETING SPECIALIST II

Company: Building Automation Products Inc
Location: Gays Mills
Posted on: June 1, 2025

Job Description:

Description: Key Points for the ApplicantsI am eligible to work in the United States. Note: BAPI does not sponsor H1-B Visas.Position is located in Gays Mills, WIMinimum 5 years experience (post bachelors) Knowledge of electronics is a plusCollaborative Team MemberBuilding Automation Products, Inc (BAPI) is a company that promotes work life balance. BAPI is a family owned business with a global presencePosition Summary: The Digital Marketing Specialist II (two) adds value to BAPI and the Marketing Team by supporting our digital strategy across web, paid media, and content marketing channels. This role requires a strong understanding of digital marketing fundamentals as well as hands-on experience managing websites and working in technology-driven or electronics-related industries. This role must develop and analyze online marketing campaigns across both domestic and international marketing channels, perform ad copywriting and content creation to support culturally competent online marketing campaigns, have advanced knowledge of graphical tools (ex: Adobe CC suite), and create assets and monitor the performance of marketing campaigns and optimize them over time. In addition, this role will provide mentorship as needed, work collaboratively and lead small projects and is expected to show measurable impact on campaign performance or business goals.Benefits: Relocation reimbursement, full benefits which include Health, dental, vision, PTO, 8 paid holidays, 401k match and 100% vested at 90 days and morePrinciple Responsibilities: Create and implement effective digital marketing (including 3D rendering) content to support BAPIs expansion to international marketsCreate graphic materials to support the needs of our tradeshow and travel scheduleDevelop and maintain digital content for printed materials such as catalogs, brochures, flyers, signage, business cards, etc.Develop creative copy for but not limited to websites, social, email, digital and print advertising, product marketing collateral, research, social media, and other forms of marketing copyMaintain awareness of new and culturally competent marketing platforms and techniques, as well as looking for opportunities to innovate and develop new techniquesDevelop and identify department collaborative creative ideas & strategy planning sessions as well as contributing to keeping a modern standard to the brand's front-facing designWebsite Management & Design including updates, enhancements and ecommerce:Manage and maintain the company website including content updates, landing page creation, SEO optimization, and performance enhancements Collaborate with product and engineering teams to translate technical features of electronics products into clear, compelling marketing contentCoordinate with product managers on digital assets, ensuring alignment with campaign goals and technical accuracySupport e-commerce or product catalog integrations and troubleshoot issues related to website functionality or trackingStay up-to-date on trends in both digital marketing and electronics/technology markets to identify new growth opportunitiesSearch Engine Optimization (SEO):Implement a working knowledge of SEO and assist with analytical requirements for strategic planning, optimization, content creation, and reportingMaintains industry knowledge by attending educational workshops or classes; reviewing related publications; establishing networks. Contributes to team effort by accomplishing related results as needed, including special projects and tasks as delegated supervisor.Requirements:Education Requirements (R/Required, P/Preferred):(P) Associate's Degree, Trade or Technical School(P) Bachelor's Degree Degrees Preferred: Graphic/Digital/Web Design, Marketing or extensive work experience Training, Skills, Knowledge and ExperienceSpecific Training in this field (R/Required, P/Preferred):1. (R) Demonstrable skill with Adobe Creative Suite Software (InDesign, Photoshop, Premiere, Illustrator and Acrobat) as well as Microsoft Office Suite2. (R) 3D rendering in Blender or similar3. (P) UI design in Figma4. (R) Wordpress proficient5. (R) Ability to understand a technical product and industry6. (P) 5 years of experience in a marketing department or equivalentExperience/Knowledge in this field (R/Required, P/Preferred): (R) Well-developed writing ability and excellent grammar(P) Drone navigation for use of video recording(R) Proven ability to handle multiple projects simultaneously General Experiences/Knowledge/Skills: Culturally CompetentExceptional communication skills, demonstrated ability to communicate respectfully, culturally competent and collaborativelyExcellent Ability to communicate in verbal, written and electronic forms in a professional manner when working with employees, vendors and company contactsAPR2025PI0b7411010c6d-25660-37524628

Keywords: Building Automation Products Inc, Rochester , DIGITAL MARKETING SPECIALIST II, Advertising , Gays Mills, Minnesota