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Sr Marketing Specialist

Company: Oshkosh Corporation
Location: Garner
Posted on: March 15, 2023

Job Description:

About IMT, an Oshkosh companyIt takes many different people, skills and talents to keep Iowa Mold Tooling on the leading edge of our markets. IMT has evolved into a leading manufacturer of service vehicles and material handling systems. Our reputation for quality, value, and performance is evident in our products, which reach a worldwide market in the mining, construction, tire service, railroad, and utility industries. IMT products can be found practically everywhere, from Romanian coal mines to Indonesian oil fields to your local Goodyear dealer. Equipped with the latest in manufacturing technology and equipment and teams that are continually striving for new developments and refinements, IMT will continue to set a standard of excellence in the design, manufacturing, performance, and delivery of high-quality products.The Senior Marketing Specialist works in coordination with IMT leadership and sales teams create and promote internal and external marketing content. This position is responsible for trade show coordination, social media content development and deployment, brand and product advertising, and development of content with internal and external groups. The Senior Marketing Specialist also independently completes consumer and competitive research projects and provides recommendations to support business development.YOUR IMPACTThese duties are not meant to be all-inclusive and other duties may be assigned.

  • Assist in the development and execution of marketing plans to establish pathways for growth in both core and adjacent markets.
  • Independently research, analyze and present market and competitive intelligence data to be utilized by marketing and strategy team.
  • Assist in the development and execution of multi-media campaigns, including print, media relations, digital platforms, and social media, to accomplish stated goals and metrics.
  • Work collaboratively with Sales, New Product Development, and agency partners to support overall business and department objectives.
  • Manage multiple projects with competing and conflicting timelines and priorities.
  • Manage company website content development, SEO and SEM campaign creation and execution, and long-term channel maximization strategies.
  • Support a world-class customer experience for events such as trade shows, facility visits, and program milestone events, ensuring communication content development, application, and flawless execution.
  • Prepares reports to track media activity, KPIs and other metrics that measure progress.MINIMUM QUALIFICATIONS:
    • Four (4) to Six (6) years of experience in marketing, public relations or communications.
    • Ability to travel up to 15% of the time, including internationally.STANDOUT QUALIFICATIONS
      • Bachelor's degree in Marketing, Business Management, Communications, Journalism, Public Relations, or related field.
      • Exposure to industrial media markets and multicultural engagement.
      • Graphic design experience.
      • Social media content development.
      • Exceptional writing and editing skills - background in business writing, journalism, copy editing and original writing.
      • Proficiency using business software including Microsoft Office suite.WORKING CONDITIONS:
        • Physical Demands: Frequent Hearing, Visual; Occasional Talking, typing; Seldom Standing, Walking/Running, Sitting, Reaching, Climbing, Driving, Bending/Kneeling, Fine Dexterity (small muscle movements), Manual Dexterity (use of hands), Upper Extremity Repetitive Motion.WHY OSHKOSH?Moving the future forward is our priority and this includes your future. We encourage professional development and champion our employees' success through various skills and training opportunities. Named one of the World's Most Ethical Companies by Ethisphere Institute for six consecutive years, everything we do at Oshkosh is guided by our core values and the 15k+ team members around the world who embody them.We put people first. We do the right thing. We persevere. We are better together.#LI-AG1*OSK100Oshkosh is committed to working with and offering reasonable accommodation to job applicants with disabilities. If you need assistance or an accommodation due to disability for any part of the employment process, please contact us at: 920-502-3009 or Corporation is an Equal Opportunity and Affirmative Action Employer. This company will provide equal opportunity to all individuals without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Information collected regarding categories as provided by law will in no way affect the decision regarding an employment application.Oshkosh Corporation will not discharge or in any manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with Oshkosh Corporation's legal duty to furnish information.Certain positions with Oshkosh Corporation require access to controlled goods and technologies subject to the International Traffic in Arms Regulations or the Export Administration Regulations. Applicants for these positions may need to be "U.S. Persons," as defined in these regulations. Generally, a "U.S. Person" is a U.S. citizen, lawful permanent resident, or an individual who has been admitted as a refugee or granted asylum.

Keywords: Oshkosh Corporation, Rochester , Sr Marketing Specialist, Advertising , Garner, Minnesota

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